Top 5 Global Exhibitions in Germany

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Germany continues to solidify its position as a global hub for industry and innovation in 2025, hosting world-class exhibitions that bring together professionals, innovators, and industry leaders. These events are not just trade shows but platforms that drive collaboration, showcase cutting-edge advancements, and shape the future of various sectors. Here are the top five global exhibitions in Germany to look out for this year.

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1. IDS (International Dental Show)

• Location: Köln Messe (Messepl. 1, 50679 Köln)
• Dates: March 25–29, 2025
• Frequency: Biennial
• Type: B2B
• Attendance (2023): 116,693 attendees from 162 countries

IDS is the premier event for the dental industry, offering a comprehensive showcase of innovations in dental materials, digital technologies, and hygiene solutions. The event serves as a global meeting point for dental professionals, manufacturers, and researchers to explore the latest advancements in the field. Established in 1923 in Berlin and now held in Cologne, IDS has grown to become the definitive platform for networking and knowledge exchange in the dental sector.

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2. Hannover Messe

• Location: Deutsche Messe (Messegelände, Hermes Allee, 30521 Hannover)
• Dates: March 31–April 4, 2025
• Frequency: Annual
• Type: B2C
• Attendance (2024): 126,978 attendees from 156 countries

Hannover Messe is the world’s leading trade fair for industrial technology, spotlighting themes like AI, robotics, and renewable energy. Since its inception in 1947, it has played a pivotal role in rebuilding and advancing Germany’s industrial capabilities. Hannover Messe not only showcases cutting-edge solutions but also serves as a platform for global collaboration, driving innovations in smart factories and sustainable energy systems.

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3. MWC (Mobile World Congress) Barcelona

• Location: Fira Barcelona Gran Via (Av. Joan Carles I, 64, 08908 L’Hospitalet de Llobregat, Barcelona, Spain)
• Dates: March 3–6, 2025
• Frequency: Annual
• Type: B2B
• Attendance (2024): 101,000 attendees from 205 countries

Though based in Barcelona, MWC (Mobile World Congress) is the world’s largest exhibition for mobile technology and digital innovation. Originally launched in 1987 as the GSM World Congress, MWC has evolved into the premier global platform for showcasing advancements in 5G, IoT, AI, and beyond. Beyond cutting-edge technologies, the event emphasizes critical topics like sustainability and cybersecurity, making it a must-attend for anyone in the telecommunications and technology industries. While its home is in Spain, MWC’s influence resonates globally, impacting key tech markets and fostering international collaborations.

Explore more about MWC Work

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4. Bauma

• Location: Messe München (Am Messesee 2, 81829 München)
• Dates: April 7–13, 2025
• Frequency: Triennial
• Type: B2B
• Attendance (2022): 495,132 attendees from 200 countries

Bauma is the largest trade fair for the construction machinery industry, offering an unparalleled platform for showcasing innovations in mining, recycling, and construction technologies. Spanning over 600,000m², it’s a monumental event that draws nearly half a million professionals, highlighting advancements that shape the future of global infrastructure development.

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5. The Smarter E Europe

• Location: Messe München (Am Messesee 2, 81829 München)
• Dates: May 7–9, 2025
• Frequency: Annual
• Type: B2B
• Attendance (2024): 108,917 attendees from 176 countries

The Smarter E Europe is a standout among global exhibitions in Germany, focusing on renewable energy, energy storage, and electric mobility. As a unified platform encompassing four specialized trade shows—Intersolar, ees Europe, Power2Drive, and EM-Power—it provides a comprehensive view of the energy sector’s future. With its commitment to sustainability, The Smarter E Europe inspires innovation and global cooperation in green energy solutions.

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Global Exhibitions in Germany

Germany’s exhibitions in 2025 highlight the country’s commitment to fostering innovation and collaboration across industries. Whether it’s dentistry, industrial technology, mobile communication, construction, or energy, these events provide invaluable opportunities to connect, learn, and grow. As these exhibitions pave the way for breakthroughs, they also reaffirm Germany’s role as a global leader in trade fairs and innovation.

All About Mobile World Congress (MWC): The Future of Mobile Technology

What is MWC Barcelona?

MWC Barcelona (Mobile World Congress) is the world’s largest mobile device exhibition, held annually in February or March and organized by the GSM Association (GSMA). Known as the premier gathering for the global mobile industry, it brings together mobile technology professionals, innovators, and enthusiasts from across the world. Initially held in Cannes, France, until the mid-2000s, the event has been hosted in Barcelona, Spain, ever since.

Where is MWC Barcelona?

• Location: Fira Gran Via, Barcelona, Spain

When is MWC 2025?

• Dates: March 3-6, 2025.

The Evolution of MWC

In 2016, the GSMA partnered with CTIA to create MWC Americas, aligning the event with the broader MWC brand. The first MWC Americas took place in San Francisco in 2017, showcasing innovations from the mobile, tech, and communications industries. The event later moved to Los Angeles in 2018, where it expanded both in scale and influence.

By 2022, the exhibition was officially rebranded as MWC Las Vegas to reflect its permanent new home in Nevada. This evolution represents GSMA’s commitment to fostering innovation and connectivity within the North American market while maintaining the global prestige associated with the MWC brand.

MWC 2024 Highlights

MWC 2024 attracted 101,000 attendees from 205 countries, along with over 2,700 exhibitors, sponsors, and partners. The event highlighted cutting-edge advancements in mobile technology, establishing itself as a premier platform for global industry networking and innovation.

At MWC 2024, Samsung unveiled its latest innovation in wearable technology—the Galaxy Ring. Designed for comfortable wear, even during sleep, its inner surface wraps around the finger to enable precise health data monitoring. This innovation has drawn attention for its potential to expand the wearable market, particularly in health monitoring technology.

MWC 2024 Trends and Focus

Sustainability in technology emerged as a key theme, spotlighting eco-friendly practices and innovative solutions reshaping the mobile industry. The event also featured AI-driven mobile experiences, demonstrating how artificial intelligence is revolutionizing device interactions with unprecedented personalization and efficiency. Additionally, cybersecurity gained significant attention, reflecting the critical need for secure and resilient systems in today’s interconnected digital ecosystem.

MWC Agency

At MWC 2018, Eidetic Marketing successfully executed Samsung Device Solutions’ (DS) booth—a 468m² showcase divided into four distinct zones for Memory, System LSI, SEMCO, and SDE divisions. The booth highlighted Samsung DS’s innovative solutions while maintaining a cohesive brand image, offering private meeting rooms for business networking. Delivering seamless execution from design and fabrication to on-site management, Eidetic Marketing demonstrated its expertise in consumer electronics, mobile technology, and advanced innovations.

What sets us apart as an agency is our ability to combine a deep understanding of high-tech industries with flawless operational precision. IT and electronics exhibitions like MWC demand not only creative booth design but also logistical mastery to handle the unique challenges of showcasing advanced technology on a global stage. Eidetic Marketing excels in these areas, providing tailored solutions that elevate brand experiences and create meaningful connections with audiences. Choosing a partner with our level of expertise ensures your presence at events like MWC will not just meet expectations but exceed them, leaving a lasting impact on your audience and industry.