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Category Archives: News

Global eSports competition WCG 2019 Xian Tournament Schedule Released

March 27, 2019

 

 

WCG (World Cyber Games), or the game Olympics as some call it, is the tournament that began in 2000, giving birth to the world’s greatest eSports star “Moon” (JangJayHo) and others. Unfortunately, WCG, which had been cheered on by millions of gamers, was discontinued in 2013. However, after a 6 year gap, the event world eSports fans have been waiting for will finally return in 2019.

 

WCG is an eSports competition for nations to compete with one another. In 2000 with the support of Samsung Electronics, WCG provided the gateway for gamers to become pro, and provided for others the spectacle of watching top-tier games between legends. Beginning with StarCraft, a variety of titles were chosen for competition until recently, regardless of genre, such as popular titles such as DOTA 2 and Counterstrike. Then, much to the disappointment of gamers, 2013 marked the end of WCG’s short life.

 

However, under the new slogan “BEYOND THE GAME, MORE THAN SPORTS” WCG 2019 has returned with new international gamers. From July 18th to the 21st, WCG will share not only eSports, but new technology, a music festival, TED talks, conferences and more in Xi’an, China.

 

WCG 2019 Xi’an has 6 official titles.

 

 

WCG MASTERS will progress with the target of global gamers. Preliminaries will proceed online beginning in March and from May athletes from each country will be chosen to represent their countries through offline qualifiers. There will be 4 titles to qualify for: DOTA 2, Warcraft 3, Hearthstone, and Clash Royale.

 

WCG PREMIER will be restricted to Chinese gamers. From April online preliminaries will begin and from June the representative players will be selected through offline qualifiers.

 

This competition is also excited to host the “All-Star Invitational” for the globally popular mobile game “Clash Royale” where the 2019 season 1 pro league champions will be invited.

 

The regional qualifiers for Asian, European, and American gamers will be on the Battlefy platform, and the Chinese qualifiers will be held through the Varena platform. Applications for attending the qualifiers began March 12th, and many gamers have already been accepted.

 

Applicants can apply through the official WCG sites below

 

We hope those who wish to go pro or gamers who love their game do not miss this opportunity and hurry to offer their support.

 

The Global Branding & Experiential Marketing Agency EIDETIC MARKETING is the official agency of WCG 2019 Xi’an and has been working with WCG on its development since being chosen last January. EIDETIC MARKETING is making every effort to make sure that the opening and operations of WCG are a success, managing everything from branding and space design to customer itinerary. EIDETIC MARKETING’s CEO Ashley S. Jung has stated that “WCG 2019 Xi’an is an important event to end WCG’s six year absence. It is an honor that WCG has allowed EIDETIC MARKETING to help present the best time for gamers awaiting the return of WCG.

 

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Global Experiential Marketing Agency, Eidetic Marketing’s 5 Must Know Tips for MWC

November 23, 2018

 

Along with CES and IFA, MWC (Mobile World Congress Barcelona) is one of the top 3 global IT/Wireless expositions. Over 2,100 global IT companies participate in the exhibition, including world renown brands like Google, Microsoft, Samsung, LG, Huawei and more. During 2018’s MWC in February, there were more than 104 thousand participants, and this number continues to grow every following year. As the 4th quarter of the year is passing by, more clients are starting to have queries about the MWC. As an experiential global marketing agency that has participated in the MWC, Eidetic Marketing will offer 5 must know tips for MWC participants.

 

First, Utilize your Exhibition Badge.

As a top-tier global B2B Exhibition, entrance fees should be expected to be on a high price point. During the 2018 MWC, the lowest priority entrance ticket cost roughly $900. These entrance passes can be issued at not only the exhibition hall, but also the airport. You can seamlessly receive your pass by using the QR code that you were given upon purchase. With this pass, you can also use public transportation for free during the exhibition period.

 

Second, Wear Safety Appropriate Gear for Construction periods.

MWC is held in the 9 halls of Fira Barcelona Gran Via, a venue that is approximately 30 times the size of Korea’s Coex. As renown as this venue is, the safety rules are strictly enforced. During construction periods, everyone involved is required to equip safety helmets and vests. However, there is no specified product or restriction on what type of equipment one is to wear. Therefore, it is possible to save money by procuring the products ahead of time. If you fail to bring your own equipment, you can also purchase the hats and vests at the exhibition hall, albeit for a higher price.

 

Third, Consider Transportation Methods.

Barcelona is Europe’s top 6th visited destinations. The city gets especially more tourists in February and March for the duration of the MWC. Taxi drivers may not be well acquainted with speaking English, so you should have materials ready, such as a print out of your destination and address. Other than taxis, you can also opt to use personal carpool services called MyTaxi, Barcelona’s equivalent to Uber. For those who choose to use rented cars, the driving is not as hectic as other European nations. However, during the MWC period, there are many patrol officers that focus on traffic violations. If you are caught by one of these officers, foreigners are charged 100 Euros on the spot. There are apt parking spaces in the exhibition venue itself. However, depending on the hall, this may lead to long walking distances. Therefore, it is important to understand the area and choose a parking lot accordingly. The nearby shopping mall, Gran Via 2 is an option that offers free parking on Sundays.

 

Fourth, Follow Security Protocols.

After 2014, Europe became more conscious of possible terrorist threats. The MWC period, in which more than 100 thousand people gather together is a time when security protocols are strictly enforced. Individuals should have their passport on their person at all times as a form of identification. Upon entry into the venue, all participants and their luggage are searched through by security officers. All boxes, bags or enclosed luggage must be opened for inspection. Visitors should also not carry any items that can cause misunderstandings (for example, toy guns or knives, etc). Through the MyMWC application, one can use their digital exhibition badge as a form of identification as well. However, due to possible issues due to hall entrance or security personnel, visitors should have their passports as a failsafe id.

 

Fifth, Prepare for a Foreign Environment.

Spain is a country that is not very familiar with the English language. It is recommended that participants learn basic Spanish before the exhibition. For exhibitors who are expected to need telecommunication services during the period should consider buying a local sim card beforehand. This option is more comfortable than wifi and can be purchased upon arrival at the airport. Vodafone is the recommended brand for Europe. MWC’s venue, Fira Barcelona Gran Via, is grandiose and offers many pleasant areas for business meetings. If a meeting outside the exhibition hall is needed, the nearby shopping mall, Gran Via 2, also offers plenty of stores and cafes to engage partners or clients.

 

Eidetic Marketing is a global event & experiential marketing agency that is based off of its LA headquarters. It has multiple branches around the world in Korea and China as well. The company has experience participating in a multitude of global exhibition and events, such as MWC, CES, Gamescom, E3, and many more. Encompassing a wide portfolio and a plethora of world renowned clients such as Samsung, LG, Tencent, Google, etc., Eidetic Marketing has successfully provided total marketing solutions on a global scale. Eidetic Marketing’s CEO, Ashley Jung, offered his insight via this article to assist other prospective marketers in understanding the MWC.

If you have any additional questions about the MWC, please contact info@eideticmarketing.comfor more information.

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Eidetic Marketing has Established Chinese Branch to Optimize Global Network

February 18, 2016

Global integrated marketing agency ‘Eidetic Marketing’ announced their establishment of Eidetic Marketing China on February 15th.

Eidetic Marketing has seen significant growth in global corporations’ adoption of integrated marketing solutions. In 2015, 75% of their revenue was generated from large scale campaigns with global corporations, especially in the Chinese market.

“China is one of the highest growth potential markets in the world. Therefore, many companies keep their eyes on expanding their businesses into China. From long established corporations to new startups, Eidetic Marketing will provide helpful consultation services to formulate the best marketing strategies for companies at any stage. With Eidetic Marketing China, EM will have access to direct ‘on-site’ market information, and this will be the core ingredient in creating truly effective marketing solutions,” said Ashley Jung, CEO of Eidetic Marketing.

In order to fulfill clients’ needs and to expand into the Chinese market, Eidetic Marketing founded Eidetic China to become a bridge between the US and Chinese markets. With this strategic network, Eidetic Marketing is expecting to become an interface of integrated marketing services for major global territories. This vital bridge will be sure to provide clients access to valuable insights and competitive advantages for their products and services in the Chinese market.

Recently, one of Korea’s leading steel industry corporations POSCO, partnered with Eidetic Marketing for the key objective of expanding business reach in Beijing, China. In other industries such as gaming, Eidetic Marketing effectively executed marketing campaigns for China’s most popular companies such as Tencent and NetEase.

 

About Eidetic Marketing

Eidetic Marketing is an integrated marketing agency headquartered in North America. As an esteemed partner of many global corporations, EM provides comprehensive marketing solutions to clients from more than 20 different countries. One of the most thriving territories for EM has been, in recent quarters, the Chinese market. Whether the marketing campaigns are inbound or outbound China, Eidetic Marketing has been very active in the Chinese Market in various industries.

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