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Tag Archives: game exhibition
Game Booth Ideas for Successful Gaming Conventions
June 25, 2024
Game Booth Ideas for Successful Gaming Conventions
Introduction
Gaming conventions offer developers and publishers a prime opportunity to showcase their products, engage with fans, and build a loyal community. This article explores various game booth ideas focusing on interactive events, cosplay, integrated IPs, user experience, and technology to create a memorable and successful presence.
Game Booth Ideas 1)
Events
Creating successful game booths involves hosting a variety of events that engage attendees and connect them with the game IPs. Attendees can enjoy instagrammable moments throughout the event with the photo booth, cosplay zone, and giant game character displays.
Successful Events for Game Booth
- • Tournaments
- • Autograph Sessions
- • Inviting Streamers
- • Lucky Draw
- • Developer Meet and Greets
- • Photo Booth
Enjoyable experiences throughout these events can increase user retention time at the booth.
Game Booth Ideas 2)
Cosplay
Detailed Design for Cosplay
High-quality cosplay that accurately represents game characters is crucial. Focus on authentic accessories, accurate costumes, and detailed hair and makeup to replicate in-game characters.
Audition for Cosplay Model
Select models who not only resemble the characters but also understand and convey their personalities. Assess character understanding, performance skills, and the ability to match the character’s appearance and demeanor.
Game Booth Ideas 3)
Integrated IPs
Well Integrated IPs
Maintaining a cohesive brand identity across different games is essential for game publishers. Despite the variety in genres, themes, and characters, it’s important to ensure all games are aligned with the publisher’s branding.
Unified Messaging
Ensure that promotional materials and communications reflect the publisher’s overall brand message and values, using consistent visual elements like logos and color schemes.
Zone Planning
Effective zone planning enhances attendee experience and optimizes space by guiding smooth attendee movement through the booth and ensures easy access to different areas.
Different Styles for Different Hardware
Design each zone to showcase the specific hardware, such as high-end PC setups for desktop gaming, casual setups for mobile gaming, and immersive lounge areas for console gaming.
Game Booth Ideas 4)
User Experience
Brining the Game to Life
Enhancing user experience involves creating a booth that replicates the real game environment, allowing attendees to feel as if they are inside the game. This can be achieved by transforming the digital experience into a physical one.
For example, EA SPORTS is an online soccer game. We created an entrance tunnel similar to the one the players use to access the field. It is complete with realistic sounds like cheering, grass, and flags, to maximize the user experience.
Game Booth Ideas 5)
Technology
Blockchain-based NFT
Showcase the integration of NFT technology in games, allowing attendees to test new tools and technologies. Highlight successful NFT implementations and provide interactive workshops on creating and managing NFTs.
Expanding Platforms: From Traditional to Automotive
In recent times, the concept of ‘infotainment’ has gained popularity, referring to the enjoyment of various entertainment options within a vehicle. Game platforms are evolving beyond traditional hardware like PCs, mobile devices, and consoles, and are now integrating into automotive systems.
For Successful Gaming Conventions
By implementing these ideas, you can attract a large audience, provide memorable experiences, and build a strong community around your game. Careful planning and execution can make your game booth a highlight of any gaming convention, leaving a lasting impression on attendees and fostering long-term engagement with your game and brand.
TOP5 Biggest Global Game Expos by Game Exhibition Agency
June 4, 2024
TOP5 Biggest Global Game Expos
by Game Exhibition Agency
Eidetic Marketing
“Who is the biggest game expo now?”
With the continuous advancement of technology, it is no surprise that game expos have become some of the most eagerly anticipated and widely attended events globally.
While many believe these expos are a recent phenomenon in the era of social media and entertainment, they have actually been around for the past 60 years! In 1968, Gen Con made its debut in Lake Geneva, Wisconsin, with nearly 100 attendees.
Today, game expos attendance reaches into the hundreds of thousands. Let’s explore the top 5 biggest game expos in the world for 2024 and see what they offer!
| Game Expo Name | Date | Location |
| 1. Gamescom | August 21st-25th | Germany |
| 2. Taipei Game Show | January 25th-26th | Taiwan |
| 3. Brasil Game Show | October 9th to 13th | Brazil |
| 4. Tokyo Game Show | September 26th to 29th | Japan |
| 5. ChinaJoy | July 26th-29th | China |
1. Gamescom
- • Date: August 21st-25th, 2024
- • Location: Cologne, Germany
- • Venue : Koelnmesse Exhibition Center
- • Volume: 320K attendees
- #63 Countries & 1227 Exhibitors #Europe #Since2009
Gamescom is the biggest gaming expo now,
with an attendance of 320,000 in 2023. It is held annually in Cologne, Germany at Koelnmesse Exhibition Center. This year, it will take place from August 21st to 25th, 2024, with a live opening night on the 20th. Gamescom is Europe’s premier general gaming expo, showcasing cutting-edge hardware and gaming engines through over 1,000 exhibitions from 56 countries. It is live-streamed on Youtube, Twitch, and its official website. From international cosplayers, artists, and musical acts to a unique retro arena featuring over 200 ready-to-use game consoles, home PCs, handhelds, and arcade machines from the past four decades, there is something for everyone to enjoy.
Eidetic collaborated with BMW to participate in 2023 Gamescom exhibition, effectively showcasing the AirConsole service. By bringing the BMW i5 vehicle to the booth, visitors could fully experience AirConsole paired with BMW’s electric car technology, providing an immersive in-car gaming experience. Integrating BMW’s comfortable seats, high-quality speakers, and curved displays with the AirConsole platform created the ultimate gaming environment. Eidetic managed all aspects of the exhibit as a professional game expo agency, including graphic visuals, booth design and construction, event planning, and operations, offering a comprehensive solution to reposition BMW as a mobility company.
2. Taipei Game Show (TGS)
- • Date: January 25th-26th, 2024
- • Location: Taipei, Taiwan
- • Volume: 320K attendees
- #Asia #TGSonline #Since2003
Taipei Game Show (TGS)
Close on Gamescom’s heels is the Taipei Game Show, held in Taipei, Taiwan. This year it took place on January 25th and 26th. TGS has continued for over 20 years and attracts more than 2,500 business visitors from 40 different countries and regions. The pandemic did not slow this event down; it was held entirely online in 2021 and now offers a hybrid experience to ensure no one misses out. In 2023, it even saw an attendance of 320,000!
3. Brasil Game Show (BGS)
- • Date: October 9th-13th, 2024
- • Location: Sao Paulo, Brazil
- • Volume: 320K attendees
- #LatinAmerica #Since2009
Brasil Game Show also boasted a turnout of 320,000 last year in Sao Paulo, Brazil. It was the first gaming expo in the world to break the 300,000 mark, and they hope to break more records in the future. This year, it will be held from October 9th to 13th. The expo encourages the mingling of game developers and cosplay enthusiasts alike. Annual features include an opening ceremony, lifetime achievement awards, an arcade game station, talks, meet&greets, shopping, and a PC gaming area.
4. Tokyo Game Show (TGS)
- • Date: September 26th to 29th, 2024
- • Location: Tokyo, Japan
- • Venue : Makuhari Messe
- • Volume: 240K attendees
- #Oldest #Originality #Asia #Since1996
Returning to Asia, the next expo is the Tokyo Game Show, with an attendance of 270,000 in 2023. It is presented by the Computer Entertainment Supplier’s Association and Nikkei Business Publications. While its main focus is on upcoming Japanese game titles and release dates, it generates even more excitement with high-tech gaming inventions like headphones, controllers, furniture, and portable gaming devices. Its “Sense of Wonder Night,” featuring innovative and experimental computer games, is always a highlight. The show is closed to the general public for the first 2 days, allowing industry professionals to discuss the latest trends. This year, don’t miss your chance to visit from September 26th to 29th, 2024.
5. ChinaJoy
- • Date: July 26th-29th, 2024
- • Location: Shanghai, China
- • Venue : Shanghai New International Expo Center
- • Volume: 330K attendees
- #Asia #Since2004
Last but certainly not least is ChinaJoy, held in Shanghai, China. This year, ChinaJoy is scheduled for July 26th to 29th. Also known as the China Digital Entertainment Expo & Conference, it has 30 different countries participating and showcases over 3,500 games annually. It hosts numerous exhibitions related to literature, art and music occupying a massive venue of 7500 sq ft.
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Global Game Exhibition, Events Schedule in 2024
May 28, 2024
Global Game Exhibition Events Schedule in 2024
Eidetic Marketing
Taipei Game Show
- • Dates: January 25th-29th
- • Location: Taipei, Taiwan
- • Attendees in 2023: Approximately 300K
The Taipei Game Show is one of the most prominent global gaming events in Asia, attracting industry professionals, gamers, and developers from around the world. It features game exhibitions, business matching events, and various game events.
GDC (Game Developers Conference)
- • Dates: March 18th-22nd
- • Location: San Francisco, USA
- • Attendees in 2023: Approximately 28K
GDC is the world’s largest professional game industry event, where developers gather to exchange ideas, attend lectures, and participate in workshops. It covers all aspects of game development, from programming to design and business.
#GameDevelopment
PAX East
- • Dates: March 21st-24th
- • Location: Boston, USA
- • Attendees in 2023: Approximately 130K
PAX East is a popular event that celebrates gaming culture. It features panels, exhibitions, concerts, and tournaments. It attracts gamers, developers, and industry professionals alike.
Anime Expo
- • Dates: July 4th-7th
- • Location: Los Angeles, USA
- • Attendees in 2023: 390K
Anime Expo is the largest anime and manga convention in North America, bringing together fans and industry representatives for a celebration of Japanese pop culture including anime, manga, gaming, and cosplay.
#Anime #Cosplay
San Diego Comic-Con (SDCC)
- • Dates: July 25th-28th
- • Location: San Diego, USA
- • Attendees in 2023: 150K
San Diego Comic-Con is the largest comic book and pop culture convention held annually in San Diego, California, since 1970. It features panels, exhibitions, events related to comics, movies, TV shows, games, drawing fans and celebrities alike.
Chinajoy
- • Dates: July 26th-29th
- • Location: Shanghai, China
- • Attendees in 2023: 338K
Chinajoy, aka the China Digital Entertainment Expo & Conference, is the largest gaming and digital entertainment exhibition in Asia. It showcases the latest in gaming, e-sports, and digital entertainment technology.
2019 Chinajoy Booth Design by Eidetic Marketing
Comic Market (C104)
- • Dates: August 11th-12th
- • Location: Tokyo, Japan
- • Attendees in 2023: 260K (C102)
Comic Market, aka Comiket, is the world’s largest *doujinshi fair. It is held twice a year and is a major event for manga and anime fans, offering a platform for creators to share their work with a large audience.
*Doujinshi : self-published works in Japan
Gamescom
- • Dates: August 21st-25th
- • Location: Cologne, Germany
- • Attendees in 2023: 320K
Gamescom is the largest gaming event in Europe, held annually in Cologne, Germany. It features game announcements, exhibitions, and networking events, attracting both industry professionals and gaming enthusiasts from around the globe.
2023 Gamescom BMW by Eidetic Marketing
#Game Exhibition #Experience Marketing
PAX West
- • Dates: August 30th-September 2nd
- • Location: Seattle, USA
- • Attendees in 2023: 120K
PAX West is a premier gaming convention that celebrates video games and gaming culture. It offers panels, game demos, tournaments, and concerts, making it a must-attend event for gamers and developers.
#VideoGames
Tokyo Game Show
- • Dates: September 26th-29th
- • Location: Tokyo, Japan
- • Attendees in 2023: 240K
The Tokyo Game Show is well known for being a premier Japanese game show, showcasing the latest in gaming from major and independent developers. It features extensive exhibitions, business meetings, and public access days for gaming enthusiasts. The event highlights cutting-edge technology, new game releases, and offers a platform for networking within the gaming industry.
#Craftsmanship #Subculture
G-Star
- • Dates: November 14th-17th
- • Location: Busan, South Korea
- • Attendees in 2023: 197K
G-Star is South Korea’s largest gaming convention, featuring exhibitions from local and international game developers, conferences, and business meetings. It is a key event for networking and discovering the latest in gaming trends.
Eidetic Marketing has been designing G-Star booth exhibitions for over 10 years, with major clients including Tencent, EA Sports, Krafton etc. Currently, there is an increasing number of international game publishers who want to participate in G-Star. We specialize in designing large booths with differentiated designs and have extensive experience in global marketing, allowing us to integrate branding with exhibition booth design.
#Esports #Subculture #Convention
AGF (Anime Game Festival)
- • Dates: Early December
- • Location: Ilsan, South Korea
- • Attendees in 2023: 65K
The Anime Game Festival is a celebration of anime and gaming culture, bringing together fans, developers, and industry professionals. It features exhibitions, panels, and interactive events related to anime and games.
#Subculture
Comic Market (C105)
- • Dates: Late December
- • Location: Tokyo, Japan
- • Attendees in 2023: 270K (C103)
Comic Market is the winter edition of the bi-annual Comiket event in Tokyo. It continues to be a significant event for manga, anime, and doujinshi enthusiasts, providing a platform for creators to showcase their work.
