2018 Tencent TOP
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Project BackgroundTencent Games is a subsidiary of Tencent, the world’s largest investment corporation. Founded in 1998, Tencent is also known as one of the world's leading internet and technology companies. Leveraging IT expertise and through strategic investments, the company quickly incubated Tencent Games. Tencent Games has further grown to become a mainstay in the gaming industry, becoming the largest and most valuable gaming company in the world.
Our SolutionEidetic Marketing was tasked with incubating the concept and branding of Tencent's TOP Event. Putting focus on the 9 consecutive years the event had been held, Eidetic Marketing created the concept of a social club for the modern gentlemen, constructing visual designs ranging from key visuals, venue renderings, to giveaways. Going further in depth, Eidetic Marketing also formulated an operations plan with performances to match the theme of the event.