2018 Experiential Brand Guideline
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Project BackgroundVIVO is a global telecommunications company that specializes in developing and manufacturing smartphones. VIVO launched a new smart phone line, NEX in 2018. NEX is an expression of innovative technology and unique style. Equipped with the best in-class technology, NEX was officially the first all screen phone, being a forerunner in a congested smart phone market.
Our SolutionEidetic Marketing was tasked with creating a guideline that consolidated the new brand, NEX. Starting with brand consultation, Eidetic Marketing unraveled the newly incubated brand through interviews, case studies, and creative conception, effectively creating a comprehensive guide that encompassed all factors of NEX events from logo placement and usage to HR management.