2015 E3 LA
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Project BackgroundSmilegate is a global game company that was founded in 2002. Having 5 core business sectors of game development, publishing, platform, investment and social contribution, the company has expanded through strategic partnerships with a variety of high profile companies. Servicing over 650 million subscribers worldwide, Smilegate is one of the top gaming companies around the globe.
Our SolutionEidetic Marketing was responsible for the overall design, build-up, brand fabrication and activation of Smilegate's E3 B2B booth. Focusing on both practicality and exposure, the overarching design was creatively incubated using Smilegate's brand assets to best reflect the company values in an eye catching way. Booth build and fabrications were of exceptional quality. Further, Eidetic Marketing was responsible for overall management of the booth.