2016 NAIAS Detroit
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Project BackgroundPOSCO was founded in 1968 as a steel manufacturing company. Since, it has grown to be one of the largest companies in the world through strategic partnerships and mergers. By creating multiple subsidiaries under its name, POSCO extended its business scope to encompass a variety of other categories, including Engineering Services, IT Solutions, Energy Production, Automotive Component Manufacturing and more.
Our SolutionEidetic Marketing was responsible for the design of key visuals, booth build-up, brand asset fabrication and overall management of POSCO's booth. Eidetic Marketing effectively divided the booth into B2B and B2C areas while adhering to an overarching design that was reflective of the brand's image. From build-up to overall administration, Eidetic Marketing created quality visuals and brand fabrications.