Launching Event
Global Events
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LYNK & CO 900 Launching Event
Global Events
Project Background
Lynk & Co is a global automotive brand founded in 2016 as a joint venture between China’s Geely Auto Group and Sweden’s Volvo Cars. Designed for a new generation of drivers, the brand redefines modern mobility through a digital-first sales model and advanced connected car technology.Eidetic has cultivated a long-term creative partnership with Lynk & Co, leading brand campaigns that reflect the company’s evolving identity. As part of its ongoing innovation efforts, Lynk & Co introduced its flagship hybrid SUV, the Lynk & Co 900, aimed at China’s large SUV market. This launch marked the most significant model debut in the brand’s history and was presented in a hybrid format that combined an immersive offline experience with a live online broadcast.
Our Solution
Eidetic planned and directed the launch of Lynk & Co’s flagship hybrid SUV, the Lynk & Co 900, designing an immersive experience rooted in the brand’s core concept of emotional technology and the interplay of light and shadow. The venue was envisioned as a futuristic space where technology and emotion intersected, centered around a panoramic stage measuring 90m wide and 8m high, constructed from over 6,000 LED panels. Suspended above, a 32m transparent circular LED structure created an immersive infinity effect that expanded the perception of space. As a hybrid event combining a live offline show and an online broadcast, the launch achieved over 10,000 pre-orders for the Lynk & Co 900 within the first hour. From stage design to audience engagement, Eidetic oversaw the entire production, transforming the brand narrative into a spatial experience that resonated with viewers and delivered measurable results.- Creative Strategy & Event Marketing Planning & Operation
- 90m x 8m Panoramic LED Stage Management & Execution
- Interactive Media Contents Creation
- 1,200 In-Person Attendees and 340,000 Online Viewers
- Over 10,000 Pre-Orders Within the First Hour of Launch
Explore more: Lynk & Co Work.
