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March 15, 2025
With thousands of gamers and industry professionals gathering at Gamescom every year, proper preparation is key to running a successful booth. As the early bird deadline approaches, inquiries from game companies have surged, particularly regarding booth registration, location selection, and exhibition regulations.
In our previous guide, we covered Gamescom’s key information. Now, let’s dive into how to book a booth at Gamescom 2025 and strategic tips for securing the best location.
Applying late significantly reduces the chances of getting an ideal booth spot. Regular exhibitors are often assigned priority locations, while late applicants are allocated remaining spaces after the initial placements are completed.
The Gamescom 2024 hall plan highlights the busiest visitor pathways inside the venue. Reviewing past layouts can help you choose the best booth location.
Most general visitors enter through the North Entrance of Koelnmesse, and booths located along the main pathway highlighted in the floor plan naturally benefit from higher foot traffic. In particular, visitors heading toward Hall 10 tend to use the passage connecting Hall 9, making it a key area for maximizing visibility
📍 North Entrance → Hall 8 (Event Area) → Main Pathway → Halls 6, 7, 9 (B2C Area) → Hall 10 (Indie Games Area)
If your booth is in Hall 10, choose a location close to the Hall 9 connection for maximum visitor flow.
All booth applications must be submitted through the official Gamescom website. Since pricing varies based on booth type and size, careful planning is essential.
In addition to the base rental fee, mandatory additional charges apply:
These costs are automatically calculated when applying via the Gamescom business website. Once you enter details like your booth size, type, and registration date, the system will calculate the total cost based on various pricing factors.
See the example below for a detailed cost breakdown.
Before applying, keep in mind the following:
Once your booth application is confirmed, it’s time to focus on design, installation approvals, and compliance. Working with an experienced agency can streamline the process and help avoid complications.
We are an experienced agency specializing in Gamescom marketing, helping game companies maximize their global reach and KPIs with strategic planning and execution.
Having worked with major gaming companies from the US, Korea, and China, EIDETIC offers unique advantages:
💡 Behind-the-Scenes at Gamescom with EIDETIC!