2013 Gamescom Koln
eSports Events / Global Exhibition
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eSports Events / Global Exhibition
eSports Events / Global Exhibition
Project Background
Webzen is a South Korean game developer and publishing company that was founded in 2000. After the successful debut of Its first game, MU, in Korea, the company published the game internationally. The game was equally popular globally, leading to multiple games sharing the IP. Through acquisitions and mergers, Webzen has become a global player in the industry known for its creative game development and publishing.Our Solution
Eidetic Marketing was responsible for the overall design, build-up, brand fabrication and activation of both Webzen's B2B and B2C booths at gamescom. The B2B booth was efficiently planned and designed to best use the limited space for business purposes, while the B2C booth was built up to maximize exposure and for optimal eSports play. Eidetic Marketing was further tasked with the administration and management of both booths.