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2018 Experiential Brand Guideline

Integrated Branding

VIVO 2018 Experiential Brand Guideline

Integrated Branding

Project Background

VIVO is a global telecommunications company that specializes in developing and manufacturing smartphones, accessories, software and online services. Founded in 2009, VIVO rapidly expanded beyond the Chinese market to become one of the top ten global smartphone corporations. Focusing on cutting-edge technology and consumer lifestyle trends, VIVO is continuously introducing innovative products to imprint its brand globally.

Before this guideline, VIVO's events had no sense of unity as each occasion was planned separately. The VIVO BTL Guideline was created to offer direction as well as creative inspiration, in the planning and activation of VIVO’s BTL events. The guide was created to be used as standard protocol to VIVO's partner agencies in order to establish VIVO’s brand identity and its values to consolidate consistency, while optimizing brand experiences for patrons.

Our Solution

Eidetic Marketing was tasked with creating a brand guideline that consolidated the previously disjoined brand, VIVO. Starting with brand consulting, Eidetic Marketing unraveled the newly incubated brand through interviews, case studies, and creative conception, effectively created a comprehensive guide that encompassed all factors of NEX events from logo placement and usage to HR management.

- Experiential Branding Consulting
- Renewed Brand Identity for VIVO
- Provides a comprehensive Event Branding Guidelines across all areas including furniture, graphics, HR, etc