Corporate Identity Renewal
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Project BackgroundNpixel, the game developer studio that brought together the producers and veteran developers who created "Seven Knights", a mobile RPG that made waves in the MMORPG market in Korea, are now producing a brand new, large-scale MMORPG entitled 'Gran Saga'. The game boasts features like console-level graphics using the Unreal engine, as well an open world to explore on an intricately produced fantasy continent. For this project, Npixel plans on providing high-mobility gaming through the development of a multi-platform gaming system not limited to specific devices or platforms. In our efforts to establish our new vision for the company called the 'Global Game Changer', H.I.M. conducted an integrated rebranding of Npixel so that countless domestic and foreign gaming audiences can recognize how Npixel has grown and differentiated itself as a brand.
Our SolutionWe defined the meaning and philosophy of the brand name and developed a clear brand concept and design strategy. 'N' and 'Pixel' are keywords that represent the brand's concepts and images. 'N' is an intuitive and powerful motif and is used as a symbol for representing the brand. 'Pixel' represents the brand's core values and uses symbolic and schematic pixel-graphic styles to express various meanings and images within the pixels themselves. We have established a brand slogan - Pixel Perfect Games - that clearly conveys Npixel's brand philosophy and mission.