SAIC-GM-Wuling Automobile (上汽通用五菱汽车股份有限公司 and abbreviated as SGMW) is a joint venture between SAIC Motor, General Motors, and Liuzhou Wuling Motors Co Ltd. Based in Liuzhou, Guangxi Zhuang Autonomous Region, in southwestern China.
It makes commercial and consumer vehicles sold in China under the Wuling and Baojun respectively.
They had big success in the market, targeting young people to have their own car with low price. Recently, they lunched new electric vehicle calls “Hongguang Mini EV” and it ranked just after Tesla “Model 3” in whole Chinese market as a top sales car.
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Eidetic fabricated a 360-degree surrounding stage in the center of the booth to maximize the exposure of the brand new model 'Mini EV' in the event space, also using stools to express free-spirited environment which is harmonized with the concept of “Mini EV”.
All videos of the entire presentation also used the representative color of the vehicle to convey the concept of the vehicle directly or indirectly to visitors through a unified tone and manner.
In order to grow into a customer-friendly brand, the company launched a new membership brand called "Ling Club", which collaborated with character branding agency “Egglab” to create two young and energetic characters (Xiao Wu and Xiao Ling). It is a well-melted strategy of Wuling's marketing point to approach young customers brightly and energetically.
- Unveiling event planning & Execution
- Event Brand Identity & Concept Development
- Video Production Planning & Execution
- Characters Design & Development