2023 CES B2B
Global Exhibition
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POSCO 2023 CES B2B
Global Exhibition
Project Background
POSCO Holdings is an integrated steel manufacturing company. As the first integrated steel mill in Korea, POSCO has grown to produce 41 million tons of crude steel a year, and has grown to become a global business with production and sales in 53 countries in the world. POSCO Holdings opened 'CHANGeUP GROUND' in 2021 which is a startup incubator to foster venture companies. POSCO intends to find and nurture venture companies, utilizing CHANGeUP GROUND as a space to grow together.CES(Consumer Electronics Show) is an annual trade show held in Las Vegas in January, where some of the most important technology makers and innovators show off their latest and greatest releases. CES is the most influential tech event in the world — the proving ground for breakthrough technologies and global innovators.
Related Keywords
#Experiential Marketing #Global Exhibition #Marketing Agency #Brand Identity #Spatial Design #B2B #Integrated Marketing
Executed Region
#USA, Las Vegas
Our Solution
Eidetic planned a pavilion exhibition showcasing the technologies of various venture companies, with support from POSCO's constant innovation. In addition to 20 venture's booth space, the exhibition features an open lounge and networking space with panoramic LED screen to provide customers with a more valuable exhibition experience.Eidetic developed a blue stripe key visual to highlight POSCO's brand color while expressing the combination of various venture companies' technologies. This integrated design is implemented throughout the booths and videos to show POSCO's technological innovation and the capabilities of various venture companies to customers.
Through this exhibition, Eidetic aims to increase customer satisfaction and convey the message that POSCO is continuously pursuing innovation and development.
- 140X18ft [2,520 sqft]
- Motion graphic video production for panoramic LED screen
- Overall design, fabrication of the booth and brand applications
- HR employment and on-site management for totality of exhibition
