EIDETIC Leads Official Sponsor Partnership for Hisense

Global marketing consultancy EIDETIC is leading the official sponsor partnership campaign for World Cup sponsor Hisense ahead of the 2026 FIFA World Cup.

The project is a large-scale local campaign that will take place across the United States, Canada, and Mexico, covering more than 10 major cities. During the World Cup, the campaign will serve as a strategic sports marketing initiative.
It is designed to expand Hisense’s brand value and global fan influence. EIDETIC will oversee planning, design, interactive content development, and operations. The work includes large-scale popup booths and on-site experiences for World Cup SFE and FFF. (SFE refers to Stadium Fan Experience, while FFF refers to FIFA Fan Festival.)

Global Sports Marketing Expansion

Founded in 2011, EIDETIC is a global integrated marketing consultancy headquartered in Los Angeles, with offices in Shanghai and Seoul. The company has executed sports marketing projects for Midea, a sponsor of Manchester City FC. It has also worked with Roborock, a sponsor of Real Madrid CF. Through these projects, EIDETIC has led global campaigns based on brand partnerships and sports sponsorship strategy.

EIDETIC has also created experiential spaces at major global exhibitions such as CES and IFA. These spaces reinterpret product competitiveness through sports and entertainment-driven experiences. Through this approach, the company has developed a strategy that connects mega events, popup booths, and media promotion with sports to create a continuous brand experience.

New Standard for Fan Experiences

EIDETIC previously oversaw EA Sports’ World Cup branding during the 2022 Qatar World Cup, demonstrating its ability to integrate strategy, creative, and operations within the sports marketing field. The latest World Cup partnership with Hisense is expected to further prove EIDETIC’s expertise and execution capabilities in global sports marketing.

Original Korean coverage: Seoul Economic Daily

Eidetic China Hosts Lynk & Co New Car Launch Event

by Eidetic Marketing

New Car Launch Event for Lynk & Co

Eidetic Marketing’s Chinese subsidiary, Eidetic China, an event management company, successfully held the new car launch event for Lynk & Co.

Lynk & Co, an electric vehicle brand jointly created by Volvo and China’s Geely Automobile, held the 07 EM-P new car launch event on May 17th at the 751D Park Beijing Fashion Design Plaza inviting over 1,000 journalists.

They officially unveiled the 07-EM-P, the second sedan vehicle model, at the Beijing Auto Show in April 2024. It attracted great interest from spectators and recorded over 10,000 orders as a result.

The 07 EM-P is notable for offering drivers a multi-screen interactive experience, characterized by its sporty design and aggressive wheels.
Furthermore, it features a 12.3-inch LCD dashboard and a 92-inch AR-HUD head-up display that shows augmented reality navigation across three lanes with 2.5k ultra-high resolution.
The 12.6-inch smart screen co-pad, designed with passengers in mind, is a detachable pad mounted on the front seat, allowing control of windows, air conditioning, seats, lighting, and audio with a single touch.
Lastly, the entertainment system built through the interconnection of multiple screens includes integrated sound.
Drivers can experience a luxurious 3D sound with technology from Wanos, known as the “Dolby of China.” It has 23 speakers, 7.1.4 multi-channel support, 2080W output, and Quantum Logic Immersion 3D sound.

Event Management Solution, Eidetic

Eidetic China planned and oversaw the new car launch event for Lynk & Co. Eidetic incorporated a digital driving experience to dynamically showcase the new car’s features without test drives. The immersive interactive features of the 07 EM-P were combined with the actual vehicle through 3D anamorphic visuals on a panoramic screen. As a result it received much praise and admiration from all in attendance.

Ashley S. Jung, CEO of Eidetic, stated, “The new car launch event is the most important event for mobility companies. It provides an opportunity to showcase the brand’s sense to the public beyond just revealing new cars.” He emphasized then,”Recently, the companies have been developing vehicle performance centered on digital experiences. Therefore, event marketing companies must consider how to provide visitors with expanded experiences to convey the technology embedded in these vehicles.”

Looking for an Event Management Company?

Eidetic is a global event management company with its headquarters in Los Angeles and branches in Korea and China. As a partner of companies such as Tencent and Samsung, Eidetic has successfully established brand strategies and conducted offline events.
In the mobility industry, particularly the infotainment market, Eidetic has led trends by applying branding suited to the era for electric vehicle brands such as BMW, Wuling, and Nio.

[ Lynk & Co 2024 Car Launch Event in Beijing ]

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Eidetic China Lynk&Co Global Event 2020
Eidetic Korea Esports Global Event 2019

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TOP5 Biggest Global Game Expos

by Game Exhibition Agency

Eidetic Marketing

“Who is the biggest game expo now?”

With the continuous advancement of technology, it is no surprise that game expos have become some of the most eagerly anticipated and widely attended events globally.

While many believe these expos are a recent phenomenon in the era of social media and entertainment, they have actually been around for the past 60 years! In 1968, Gen Con made its debut in Lake Geneva, Wisconsin, with nearly 100 attendees.

Today, game expos attendance reaches into the hundreds of thousands. Let’s explore the top 5 biggest game expos in the world for 2024 and see what they offer!

Game Expo Name	Date	Location
1. Gamescom	August 21st-25th	Germany
2. Taipei Game Show	January 25th-26th	Taiwan
3. Brasil Game Show	October 9th to 13th	Brazil
4. Tokyo Game Show	September 26th to 29th	Japan
5. ChinaJoy	July 26th-29th	China

1. Gamescom

• • Date: August 21st-25th, 2024
• • Location: Cologne, Germany
• • Venue : Koelnmesse Exhibition Center
• • Volume: 320K attendees
• #63 Countries & 1227 Exhibitors #Europe #Since2009

Gamescom is the biggest gaming expo now,

with an attendance of 320,000 in 2023. It is held annually in Cologne, Germany at Koelnmesse Exhibition Center. This year, it will take place from August 21st to 25th, 2024, with a live opening night on the 20th. Gamescom is Europe’s premier general gaming expo, showcasing cutting-edge hardware and gaming engines through over 1,000 exhibitions from 56 countries. It is live-streamed on Youtube, Twitch, and its official website. From international cosplayers, artists, and musical acts to a unique retro arena featuring over 200 ready-to-use game consoles, home PCs, handhelds, and arcade machines from the past four decades, there is something for everyone to enjoy.

Eidetic collaborated with BMW to participate in 2023 Gamescom exhibition, effectively showcasing the AirConsole service. By bringing the BMW i5 vehicle to the booth, visitors could fully experience AirConsole paired with BMW’s electric car technology, providing an immersive in-car gaming experience. Integrating BMW’s comfortable seats, high-quality speakers, and curved displays with the AirConsole platform created the ultimate gaming environment. Eidetic managed all aspects of the exhibit as a professional game expo agency, including graphic visuals, booth design and construction, event planning, and operations, offering a comprehensive solution to reposition BMW as a mobility company.

2. Taipei Game Show (TGS)

• • Date: January 25th-26th, 2024
• • Location: Taipei, Taiwan
• • Volume: 320K attendees
• #Asia #TGSonline #Since2003

Taipei Game Show (TGS)
Close on Gamescom’s heels is the Taipei Game Show, held in Taipei, Taiwan. This year it took place on January 25th and 26th. TGS has continued for over 20 years and attracts more than 2,500 business visitors from 40 different countries and regions. The pandemic did not slow this event down; it was held entirely online in 2021 and now offers a hybrid experience to ensure no one misses out. In 2023, it even saw an attendance of 320,000!

3. Brasil Game Show (BGS)

• • Date: October 9th-13th, 2024
• • Location: Sao Paulo, Brazil
• • Volume: 320K attendees
• #LatinAmerica #Since2009

Brasil Game Show also boasted a turnout of 320,000 last year in Sao Paulo, Brazil. It was the first gaming expo in the world to break the 300,000 mark, and they hope to break more records in the future. This year, it will be held from October 9th to 13th. The expo encourages the mingling of game developers and cosplay enthusiasts alike. Annual features include an opening ceremony, lifetime achievement awards, an arcade game station, talks, meet&greets, shopping, and a PC gaming area.

4. Tokyo Game Show (TGS)

• • Date: September 26th to 29th, 2024
• • Location: Tokyo, Japan
• • Venue : Makuhari Messe
• • Volume: 240K attendees
• #Oldest #Originality #Asia #Since1996

Returning to Asia, the next expo is the Tokyo Game Show, with an attendance of 270,000 in 2023. It is presented by the Computer Entertainment Supplier’s Association and Nikkei Business Publications. While its main focus is on upcoming Japanese game titles and release dates, it generates even more excitement with high-tech gaming inventions like headphones, controllers, furniture, and portable gaming devices. Its “Sense of Wonder Night,” featuring innovative and experimental computer games, is always a highlight. The show is closed to the general public for the first 2 days, allowing industry professionals to discuss the latest trends. This year, don’t miss your chance to visit from September 26th to 29th, 2024.

5. ChinaJoy

• • Date: July 26th-29th, 2024
• • Location: Shanghai, China
• • Venue : Shanghai New International Expo Center
• • Volume: 330K attendees
• #Asia #Since2004

Last but certainly not least is ChinaJoy, held in Shanghai, China. This year, ChinaJoy is scheduled for July 26th to 29th. Also known as the China Digital Entertainment Expo & Conference, it has 30 different countries participating and showcases over 3,500 games annually. It hosts numerous exhibitions related to literature, art and music occupying a massive venue of 7500 sq ft.

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Global Game Exhibition Events Schedule in 2024

Eidetic Marketing

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Taipei Game Show

• • Dates: January 25th-29th
• • Location: Taipei, Taiwan
• • Attendees in 2023: Approximately 300K

The Taipei Game Show is one of the most prominent global gaming events in Asia, attracting industry professionals, gamers, and developers from around the world. It features game exhibitions, business matching events, and various game events.

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GDC (Game Developers Conference)

• • Dates: March 18th-22nd
• • Location: San Francisco, USA
• • Attendees in 2023: Approximately 28K

GDC is the world’s largest professional game industry event, where developers gather to exchange ideas, attend lectures, and participate in workshops. It covers all aspects of game development, from programming to design and business.

#GameDevelopment

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PAX East

• • Dates: March 21st-24th
• • Location: Boston, USA
• • Attendees in 2023: Approximately 130K

PAX East is a popular event that celebrates gaming culture. It features panels, exhibitions, concerts, and tournaments. It attracts gamers, developers, and industry professionals alike.

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Anime Expo

• • Dates: July 4th-7th
• • Location: Los Angeles, USA
• • Attendees in 2023: 390K

Anime Expo is the largest anime and manga convention in North America, bringing together fans and industry representatives for a celebration of Japanese pop culture including anime, manga, gaming, and cosplay.

#Anime #Cosplay

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San Diego Comic-Con (SDCC)

• • Dates: July 25th-28th
• • Location: San Diego, USA
• • Attendees in 2023: 150K

San Diego Comic-Con is the largest comic book and pop culture convention held annually in San Diego, California, since 1970. It features panels, exhibitions, events related to comics, movies, TV shows, games, drawing fans and celebrities alike.

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Chinajoy

• • Dates: July 26th-29th
• • Location: Shanghai, China
• • Attendees in 2023: 338K

Chinajoy, aka the China Digital Entertainment Expo & Conference, is the largest gaming and digital entertainment exhibition in Asia. It showcases the latest in gaming, e-sports, and digital entertainment technology.

2019 Chinajoy Booth Design by Eidetic Marketing

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Comic Market (C104)

• • Dates: August 11th-12th
• • Location: Tokyo, Japan
• • Attendees in 2023: 260K (C102)

Comic Market, aka Comiket, is the world’s largest *doujinshi fair. It is held twice a year and is a major event for manga and anime fans, offering a platform for creators to share their work with a large audience.

*Doujinshi : self-published works in Japan

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Gamescom

• • Dates: August 21st-25th
• • Location: Cologne, Germany
• • Attendees in 2023: 320K

Gamescom is the largest gaming event in Europe, held annually in Cologne, Germany. It features game announcements, exhibitions, and networking events, attracting both industry professionals and gaming enthusiasts from around the globe.

2023 Gamescom BMW by Eidetic Marketing

#Game Exhibition #Experience Marketing

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PAX West

• • Dates: August 30th-September 2nd
• • Location: Seattle, USA
• • Attendees in 2023: 120K

PAX West is a premier gaming convention that celebrates video games and gaming culture. It offers panels, game demos, tournaments, and concerts, making it a must-attend event for gamers and developers.

#VideoGames

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Tokyo Game Show

• • Dates: September 26th-29th
• • Location: Tokyo, Japan
• • Attendees in 2023: 240K

The Tokyo Game Show is well known for being a premier Japanese game show, showcasing the latest in gaming from major and independent developers. It features extensive exhibitions, business meetings, and public access days for gaming enthusiasts. The event highlights cutting-edge technology, new game releases, and offers a platform for networking within the gaming industry.

#Craftsmanship #Subculture

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G-Star

• • Dates: November 14th-17th
• • Location: Busan, South Korea
• • Attendees in 2023: 197K

G-Star is South Korea’s largest gaming convention, featuring exhibitions from local and international game developers, conferences, and business meetings. It is a key event for networking and discovering the latest in gaming trends.

Eidetic Marketing has been designing G-Star booth exhibitions for over 10 years, with major clients including Tencent, EA Sports, Krafton etc. Currently, there is an increasing number of international game publishers who want to participate in G-Star. We specialize in designing large booths with differentiated designs and have extensive experience in global marketing, allowing us to integrate branding with exhibition booth design.

#Esports #Subculture #Convention

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AGF (Anime Game Festival)

• • Dates: Early December
• • Location: Ilsan, South Korea
• • Attendees in 2023: 65K

The Anime Game Festival is a celebration of anime and gaming culture, bringing together fans, developers, and industry professionals. It features exhibitions, panels, and interactive events related to anime and games.

#Subculture

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Comic Market (C105)

• • Dates: Late December
• • Location: Tokyo, Japan
• • Attendees in 2023: 270K (C103)

Comic Market is the winter edition of the bi-annual Comiket event in Tokyo. It continues to be a significant event for manga, anime, and doujinshi enthusiasts, providing a platform for creators to showcase their work.

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Learn more about global game exhibitions, expos, events schedule in 2024 on our social media!

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https://vimeo.com/326964749

 

WCG (World Cyber Games), or the game Olympics as some call it, is the tournament that began in 2000, giving birth to the world’s greatest eSports star “Moon” (JangJayHo) and others. Unfortunately, WCG, which had been cheered on by millions of gamers, was discontinued in 2013. However, after a 6 year gap, the event world eSports fans have been waiting for will finally return in 2019.

 

WCG is an eSports competition for nations to compete with one another. In 2000 with the support of Samsung Electronics, WCG provided the gateway for gamers to become pro, and provided for others the spectacle of watching top-tier games between legends. Beginning with StarCraft, a variety of titles were chosen for competition until recently, regardless of genre, such as popular titles such as DOTA 2 and Counterstrike. Then, much to the disappointment of gamers, 2013 marked the end of WCG’s short life.

 

However, under the new slogan “BEYOND THE GAME, MORE THAN SPORTS” WCG 2019 has returned with new international gamers. From July 18^th to the 21^st, WCG will share not only eSports, but new technology, a music festival, TED talks, conferences and more in Xi’an, China.

 

WCG 2019 Xi’an has 6 official titles.

 

 

WCG MASTERS will progress with the target of global gamers. Preliminaries will proceed online beginning in March and from May athletes from each country will be chosen to represent their countries through offline qualifiers. There will be 4 titles to qualify for: DOTA 2, Warcraft 3, Hearthstone, and Clash Royale.

 

WCG PREMIER will be restricted to Chinese gamers. From April online preliminaries will begin and from June the representative players will be selected through offline qualifiers.

 

This competition is also excited to host the “All-Star Invitational” for the globally popular mobile game “Clash Royale” where the 2019 season 1 pro league champions will be invited.

 

The regional qualifiers for Asian, European, and American gamers will be on the Battlefy platform, and the Chinese qualifiers will be held through the Varena platform. Applications for attending the qualifiers began March 12^th, and many gamers have already been accepted.

 

Applicants can apply through the official WCG sites below

• • Global application: http://wcg.com/
  • Global application: http://zh.wcg.com/

 

We hope those who wish to go pro or gamers who love their game do not miss this opportunity and hurry to offer their support.

 

The Global Branding & Experiential Marketing Agency EIDETIC MARKETING is the official agency of WCG 2019 Xi’an and has been working with WCG on its development since being chosen last January. EIDETIC MARKETING is making every effort to make sure that the opening and operations of WCG are a success, managing everything from branding and space design to customer itinerary. EIDETIC MARKETING’s CEO Ashley S. Jung has stated that “WCG 2019 Xi’an is an important event to end WCG’s six year absence. It is an honor that WCG has allowed EIDETIC MARKETING to help present the best time for gamers awaiting the return of WCG.

 

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